Riding the Uncertainty: A Vision or a Hallucination

As an entrepreneur, I’ve always struggled to understand what having a vision was. Now, I think I get it.

As an entrepreneur, I’ve always struggled to understand what having a vision was.

Now I think I get it.

Everything around you, your company, and your market is in chaos. You’re surrounded by uncertainty. Nothing is clear. There’re more doubts than answers, yet you’re the one in charge of providing clarity.

To be able to provide clarity, you must believe in something. Just there, in the middle of the chaos, you must see something. That’s your vision.

🔮 What you can see through the uncertainty is your vision.

It might be obvious to you, but it isn’t for others. They usually don’t get it. You’ve to explain it.

That was what I didn’t get at first.

I see it clearly now. You think that the rest of the world sees the same, but they don’t, so you explain it over and over again.

And that’s your job. Probably your main responsibility as a founder: repeat yourself.

You are the one in charge of reigning that chaos, riding the uncertainty, building a clear vision around it, and communicating it to everyone: partners, employees, investors, clients, etc., again and again.

That’s your vision, and it’s attached to you and your project. Making the world a better place is just empty nonsense.

The missing piece is that your vision can be a hallucination. A mirage. A pool of water over a hot desert. And that might be why you’re the only one seeing it because it’s not real.

Unfortunately, going for it is the only way to discover if it's real.

And that’s what we’re doing 💪🏼

Good luck, gentlemen.